Soropa Blog

One of the simplest ways to buy a cheap house is to make a low offer. Sometimes called a “lowball” offer, this is a basic ploy used in real estate and many other negotiations. Everyone knows the technique, but most are afraid to use it. It can be a waste of time if you don’t do it right, and it can be embarrassing, but it also can get you a cheap house.

A very successful real estate investor once told me,”If you aren’t embarrassed by your offer, it isn’t low enough.” He’s made millions in real estate, so I think he’s worth listening to. However, you need to understand that a truly low offer isn’t going to be accepted most of the time.

In fact, it will almost never be accepted. Does this mean it is a waste of time? Not at all! There will often be counter-offers, and a low initial offer is just a way to alter expectations.

Buy A Cheap House By Lowering Expectations

Once, when I was selling my car, a really nice guy looked at it. After crawling under and inside the car, he politely offered me half of what I was asking, and left his phone number (I said no). I wondered what was wrong with the car, and I found myself hoping I could get just a bit more than that half-price offer. My expectations had been altered quickly. Fortunately for me another person gave me the full asking price before I decided to pick up that phone.

The idea of a low offer then, is to alter expectations. If a seller is asking $200,000, and you offer $160,000, will he accept your offer? No. He’ll almost certainly reject it. Buying a cheap house isn’t going to be as easy as that.

However, he may counter-offer. Now suppose you go back and forth, and eventually agree to $182,000. He not have considered going this low before, but now it seems like victory to him after starting at $160,000.

The downside? You will lose a lot of potential homes this way. Some sellers won’t even take subsequent offers seriously once you have offended them with your extreme offer. This then, is a technique to use when you have time to find that home, and really want the best deal you can get.

One investor in California routinely made dozens of offers at a time on houses. He didn’t even look at them, but wrote the offers for 25% less than the asking price (he did include an inspection contingency to protect himself). Most of the sellers said no - most, but not all. He repeatedly got great deals in this way. That’s one way to buy a cheap house.

Steve Gillman has invested in real estate for years. To learn more, get a free real estate investing course, and see a photo of a beautiful house he and his wife bought for $17,500, visit http://www.HousesUnderFiftyThousand.com

Now…as much of a challenge as it was to do all of that pitching, organizing, and cleaning, how do you maintain it and not let your stuff overwhelm you again?

There are some easy steps to takeand they just take moments a day. Please don’t email me and tell me you’re too busy to do this because of your special situationeveryone can find the time to take 15 minutes a day and maintain their home in stages. If you can’t, then I’m going to brashly suggest that you re-evaluate your schedule and determine what IS more important than maintaining your home for your family.

Maintaining the Kitchen

Daily, put dirty dishes in your dishwasher or dishpan under the sink. When either is full, do the dishes. If you run your dishwasher while you’re asleep at night, you’ll pay lower utility rates and the dishes will be cool and clean in the morningready to be put away.

Run a rag with the cleaner of your choice over the countertops and tabletop once a day. This will take you just moments, yet will help keep your kitchen organized and neat. You don’t have to scrub or take everything off the counters, just wipe where you’ve cooked or eaten.

Clean your sink daily. Scrub it with a soap pad or use some window cleaner and a ragif your sink is clean, you’re less likely to let dirty dishes pile up in it.

Sweep your floors once a week. Just take a broom across it and get the big crumbs. Then run a damp mop over it to get the week’s dirt washed offyou don’t have to shine it, just a damp mop (the type is your choice).

Maintaining the Living Room Areas

Pick up the papers that land on your Flat Surfaces and either throw them away or file them appropriately in the study every evening. If you are diligent about keeping the papers picked up, your room will appear much more organized and clean, even if you haven’t done any deep cleaning.

Dust once a weekrun your duster over the flat surfaces. It’s a 5 minute job that will make a large dent in your room(s).

Vacuum once a week. Don’t move furniture or pull out the crevice tools, just do the middles where you walk. 15 minutes, max.

Take your glass cleaner and go over the TV screen and any other glass that collects fingerprints once a week. 3 minutes, tops.

Just doing quick and easy tasks gives you the push to get started. That’s the key when it comes to staying organized. Once you get going, things get done!

About the Author

This article courtesy of http://www.ceiling-fans-guide.com

Promotional corporate gifts are intended to build the image, to spread goodwill, to increase business, to improve productivity levels and much more. They allow companies large or small to invite new clients, thank existing ones, or impress potential clients.

Promotional gifts are generally specific to upcoming events within the corporation. They are presented while taking up new initiatives such as launching new products, introducing products into new markets, forming strategic alliances, or reaching milestones.

Business promotional gifts are generally embellished with a company logo, letting companies discreetly stay in the consciousness of clients and partners, while consequently facilitating the advertising requirements of the business. Gifts to individual employees are proposed to meet the operational goals of the business. They can be medals, cash incentives, personalized consumer products, display items, laptops, executive bags, crystal ware, and so on. They can be engraved with company messages. These gifts normally are not confined to the individual beneficiaries, but make a visible impact on surrounding groups. Promotional gifts to the public can be in the form of gift coupons during special occasions such as trade fairs, television shows, contests and public/annual celebrations. Promotional gifts among business-to-business providers could be through cash discounts, additional stocks at concession rates, add-on services, and complimentary gifts. Complimentary gifts are, in general, greeting cards, yearly calendars, tabletop displays or decorative items. They can even be complementary products manufactured by the company - for example, a detergent manufacturer selling his powder along with containers imprinted with his company’s logo.

Choosing the right corporate promotional gift is extremely important, as it will often be returned multifold in the form of future generated business.

I know for sure that you are aware of the words “identity theft and fraud”, online phishing and scam. Did you know that many people got fired from their job, jailed and even separated from their loved ones because of their own mistake and ignorance? Every move you make on the Web leaves footprints which consume valuable disk space and put your privacy and identity at risk. People now a days love their computer as if they are not going to live with out it. This no.1 technology had brought a lot to our life. It brings a lot of information for our own benefits and for our own self destruction. Why? Have you ever noticed certain changes in the performance of your PC? If you ever noticed some slow down the performance of your PC there are lots of possibility that you are being watch. There are a lot of theft online, ready to rob you and destroy you. How to prevent this from happening? Do you really have to use evidence eraser? Or can you just erase the important file that you stored and carry on with your life? I have known friends complain that their software keeps notifying them when it eliminates spyware and malware (close cousins) so they disabled it.

This scam is very simple; the thieves simply wait until some unsuspecting user who is searching for, say, airline ticket offers, finds their site offering dirt-cheap airline tickets. Really pleased with himself and looking forward to the trip, the user fills in the form, entering his credit card number, expiry date and verification value (CVV). Data loggers, key loggers are just a few programs which harvest info from your computer. Winclear is the only program created specially to auto remove such spywares. com/acct/login. That is why every computer owner needs winclear.

Protect With Winclear :Case History Addresses Internet Smith Thomas Minor
Have you received any emails within the past few weeks, which appeared to come from e-gold requesting that you log into your account? Did the email contain a link or an attachment? Did you attempt to open the attachment? Winclear is the only software which is capable of removing keylogger programs. Because they can be installed without your knowledge cookies can be installed by a third party from a website that is less than desirable. Winclear has been the industry leader in fighting keyloggers for the last 8 years.

Winclear:
That’s what businesses pay for - not for the software itself. That is the reason why you need Winclear installed onto your computer. Spyware operators offer programs to advertisers who may buy ads in the pop up and display them while a user visits to that website. Protect your computer security by using Winclear! More about Winclear here: Winclear Review.

Once you start an online business the benefits are multiple. Imagine being able to work whenever you want; however you want, and with whomever you please. What if I tell you that you can be your own boss, you choose your own schedule and still make a lot of money?

For most people this is just a dream, but the truth is that it may be easier than you can imagine. Bellow I have enumerated and briefly explained the many benefits of starting your own online business. Also you will learn how to easily do this and start earning money from home.

1. You are your own boss.

One of the biggest benefits of starting your online business is that you are your own boss. No one tells you what to do or how to do it. No one asks you questions, complain about your work, questions you about why you are late, why didn’t you do this, why didn’t you do that, etc. This increases your self esteem a lot. You are not a slave of someone else anymore. In fact if your business grows, you will have people working for you and not the other way around.

2. You choose your own schedule.

One of the most liberating things ever is to work whenever you want, not when someone else wants you to work. Imagine being able to work when you feel on the mood and not because you have to. This will reduce your stress level to at least 50%.

3. You choose your own environment.

How many individuals complain that they hate their job environment? Are you tired and frustrated of that hostile environment that surrounds you at work? You are not alone. Most people complain about other people. Sometimes it is just not possible to make everyone happy, specially if you work on customer service. Sometimes other employees don’t want to cooperate.

It is just uncomfortable to work with other people that do not like you. You can put a stop to all of that and save the hassle by starting your own online business, because if you start an online business you can work surrounded by your family and friends or just alone in your room.

4. You make a lot of money.

You can make more money working for yourself than working for someone else. That’s a fact. Think about it, when you are an employee, you have to produce more than what the owner pays you, otherwise the company couldn’t make a profit from your efforts and they wouldn’t hire you in the first place. That’s one of the reasons that many employees feel exploited and frustrated. They feel the effect of earning less than they produce.

In the other hand, when you work for yourself on your online business, you ‘eat’ all the profits you produce. No one takes them away from you. You don’t have to leave your home, so you don’t have to spend money on gas, car maintenance, toll fees, cloth, etc., etc., etc.

You don’t have to spend time in nonsense activities either. It is all pure profit. Also, the Internet takes care of most of your business. So, you receive a lot of leverage, which multiplies your profits a lot. The income potential with an online business is amazing!

5. You are free.

Freedom is one of the most important things in life. I mean you could make a lot of money, but what would you do with it if you have to spend the rest of your life in jail. Is it worthy to be rich and be controlled by someone else all the time? Of course not!

Most people want to be rich so they can be free. Most people want to have money, so they can buy all they want without guilt feelings and without limitations. This is called financial freedom. One of the biggest benefits of starting your own online business is that it can set you financially free. Once you become free, you can start enjoying freedom in many other areas of your life.

6. You earn passive income.

With an Internet business you can earn passive income. This means that you can earn money even if you are not working. Let me explain this to you. Most people and business owners have to continually work in order to earn something. If they stop working, they stop earning. This is not good. You must find streams of income, which allow you to profit continually even if you stop working.

An online business is the perfect solution to that problem. The Internet allows you to set your businesses on autopilot. Once you set up everything, said businesses produce money by themselves, so you don’t have to be all day behind your computer screen. Then all you do is to check them often to make sure that everything is running smoothly.

7. You have multiple streams of income.

You have probably heard that you “should not put all your eggs in one basket.” Even if a business is generating a lot of money, you won’t feel safe by earning income from one source only. You will take it too seriously. You will feel nervous. You know that if that income stream dries up, it will cause a chaos on your financial life.

In the other hand if you have multiple sources of profits, you will feel comfortable. You will be relaxed. You will know that if one source stops producing profits you will have many others to back up that situation. An online business allows you to set up different income streams easily. This will contribute to your peace of mind and it will make you happy.

There are multiple benefits to starting an online business as you can see. “Time is money.” Are you investing it wisely? Maybe you have being wasting time and energy on activities and jobs that you don’t really care about. Take a smart decision today. Start your own Internet business!

Copyright © 2005 - EasyWebRiches.com

Simply the most important information!
Ignore this and all your efforts to make
money on the Internet will be futile!
Visit http://www.easywebriches.com for…

If you’re serious about wanting to start a business, the first thing you want to do is take the time to understand what really makes you tick. Where do you get your drive? What gets you in a “zone?”

However, there’s a lot more to figuring out the BEST business idea that will make you more money and give you more freedom to enjoy more success in your life.

And success to you may be different than success to someone else. It may not be all about money at all. It may not be about finding something you are completely passionate about. It may not be about having a “cool” business — the latest fad or a unique niche.

Success is how you define it.

Finding the right idea to bring you that success takes a willingness to be patient, good timing, and a lot of research.

And there’s nothing wrong with taking your time, being careful trying to figure out which small business ideas are best.

If you rush this process, you’re bound to come up with a business that doesn’t excite you at all.

You’ll be bored.

You won’t reach goals and it will become more like a job … maybe even harder!

You’ll feel like you would working for someone else. (You don’t want that again, do you?)

First, Figure Out What You Really Want

Starting off, you really have to force yourself to relax. I know what it’s like being very, very unhappy at a job. And I can tell you from first-hand experience that walking away from a well-paying job and jumping into your own business is stressful.

But if you carefully plan your “escape,” it will make it that much better!

Set Your Short-Term Goals

Maybe you want to make a ton of money and drive around in a BMW.

Or maybe you just want the freedom to enjoy your family or friends. Or perhaps it’s just a matter of being in control of your life — being able to do whatever you want, whenever you want.

Whatever your long-term goals are, first you have to concentrate on the shorter term goals before you can begin to see that “big picture.”

It’s up to you.

But understand that the type of business you start will play a roll in whether or not you meet your goals — both short and long-term.

If you’re trying to startup a part-time venture while working full-time for someone else, you’re going to have to set daily goals to try and squeeze in a few hours of work every day, often before and after work! (I used to get up at 4:30 in the morning, go to my full-time job at 8:30, come home at 5 or 6 and get right back to work on my new business … and I loved it!)

But if it’s a small business idea you came up with on the ride home and it doesn’t really “drive” you, it’ll make reaching your short term goals — often the hard part — a heck of a lot more difficult.

What are Your Long-Term Plans?

That big picture includes, more than anything, something you can see yourself doing every day. Something that — even on weekends — you love to do.

And even though it is something you love to do, make sure it will feed your long-term plan. And you won’t know that until you know what your long term plan actually is!

For instance, if your plan is indeed to make a lot of money and retire at a young age, you’ll obviously have to look at small business ideas that are highly profitable.

This would include mostly business-to-business models. There is typically more profit selling to businesses (a product or service) unless you make it big in the consumer market.

Why would the business-to-business market be more profitable? Because a business would be more willing to invest in a product or service (that may even be a write-off) versus the consumer market which is more “luxury” driven. Meaning, consumers base a lot of their buying decisions on want instead of needs.

It’s also a financial issue.

A larger business can pay a $300 invoice without thinking about it whereas a consumer getting a $300 bill may sweat a little more.

This is just an example of understanding your long-term goals so you can look closer at a finite number of business ideas to get you closer to where you want to be.

And if you go ahead and hang your “open for business” sign and then realize, “Oh, I can’t make that much money doing this!”, you’ll only be taking one step forward and two steps back.

Grab a Pad … Ideas Will Come and Go

Because — like all entrepreneurs — you’re a thinker, you’ve always got ideas popping into your head. Probably more than you can handle (the brain only has so much room, right?).

That’s why you should always keep a notebook by your side.

Sure, some of the best ideas get written on a cocktail napkin. But you’re better off trying to give these ideas more permanence. And having a notebook dedicated to your small business ideas will give you a growing and buildable “diary” to use when you’re good and ready to go for it!

And once you start putting your ideas in writing, you’ll find yourself getting into the habit of using your notebook more and more. It’s like anything else that takes practice.

The more you do it, the better you get at finding the best small business ideas. And each idea will help you grow more specific or “niche” ideas.

Become a Private Investigator!

What you want to do is really learn how to research. You’ve got to dig — and dig deep — to determine what business really could work best for your success.

Not only do you have to know who you are and what’s going to drive your personality the most, but you also need to think about what sells.

What type of business can be profitable?

Too many people make the mistake of looking at only one aspect of starting a small business. If you love parakeets and you’re passionate about them, it doesn’t mean you’ll be able to open up a store in your town without knowing if anyone else likes them!

As a side note, starting an internet business allows you a greater opportunity to build a business around something you’re passionate about. If it’s parakeets you love, you’ll find more people on the internet with your same passion than you would in your own backyard. For some great information about finding your passion on the internet, click here

You research should include looking at what other businesses are doing (successfully and not so successfully) in your city or town.

Look at small businesses and even what the “big guys” are doing.

Maybe you could create a smaller business with a personal touch that the “big guys” are typically missing out on (no matter how hard they try.)

Figure out more about what makes you tick …

What kind of hobbies do you have, if any?

What kind of magazines do you enjoy?

What do you like to do most in your “free” time?

What was the best job you ever held? Even if it’s one you had when you were a kid, you may find a business in something you know and love — but don’t even realize it yet!

Business Ideas Are Everywhere

Start to think about needs in your town or city. Is there something missing? Is there a need or a product or some type of service people would use that they “want?”

What is the majority age population in your city or town? Is it mostly seniors? (a huge market because they are more active and living longer than ever.) Or is your community made up of younger families?

Check out the local sections in your paper. Read the Lifestyle and Arts section. (I always find articles about local business people who have started businesses.)

Look at local and state businesses. Look at consumer trends and what people “want.”

Is there something other businesses in your area need? Don’t be afraid to go around and ask!

Think about concerns we all have in the world today.

There are so many opportunities out there, waiting for like you to step up and get started with a new business!

Don’t be afraid to ask!

This is where your friends, family and neighbors come in. Ask them to give you their number-one need. A product or service that’s “hard-to-find.” A complaint about what’s missing from their lives.

How many times have you looked for something — a product or service — and had to travel a long distance to get it?

Answering questions will give you plenty to think about and some good material for your notebook.

And if you’re interested in the business-to-business market, you could always put together a survey and mail it out to local businesses. Give them an incentive (a low-cost, high value gift) and find out what they really need to help them improve their business.

You may find that all of the local businesses in your area need someone to take care of local deliveries. Or someone to help them type or use their computer more effectively..

Just remember, starting a small business is a process and it takes time. The more planning and research you do up front, the better chance you’ll have to success and have a little bit of fun, too.

Greg Payette is the Founder of the Small Biz Shop and will help you start a small business with his ideas, tools and resources. Sign up for a FREE e-course, “7 Mistakes That Will Prevent You From Starting Your Business” by visiting the Small Biz Shop at http://www.SmallBizShop.com

Types of Mortgages

If you are a mortgage aspirant, then you need to do a bit of information digging so as to help you decide which mortgage deal is going to suit you. With the competition between mortgage lenders really heating up, there are a myriad of mortgage options available that you can choose from. This makes it even more important for you to be in the know of the kind of mortgages available in the market.

Mortgages are essentially loans drawn against some collateral. In other words you can use the money from a mortgage to buy a property and the lender can stake legal claim on that property until you pay back the loan. Also, if you fail to pay back your mortgage, the lender can repossess your property.

Mortgages usually differ on two points namely pay back capital and the interest you pay. On the basis of the way you pay back your loan, mortgages can be of three types: More info at: http://seek.uk.com/mortgages/mortgages.html

Repayment Mortgage: In a repayment mortgage you pay off some amount each month, which goes towards the payment of interest and the principal amount. At the end of the term the mortgage is cleared.

Individual Saving Account: This mode uses an ISA to pay back the loan; but if your investment performs badly, you may find it difficult to pay back the loan.

Pension Mortgages: At the end of the mortgage term, you can use the tax-free cash from your pension to pay off the loan. On the basis of interest rates, mortgages may be any of the following:

Variable rate mortgages: In case of a variable rate mortgage, the interest rate on your mortgage varies in accordance to the varying base rate of the bank of England.

Fixed rate mortgages: The interest rate on a mortgage remains fixed throughout the term of the mortgage.

Capped rate mortgages: The interest rate on such a mortgage is fixed but lowers if the base rate falls.

Discounted rate mortgages: In case of a discount rate mortgage, the lender offers the borrower some discount off the variable rate. Now that you are aware of the different options available in the market with regards to mortgages, you can easily select the mortgage type that befits your situation.

Come & discuss all mortgage related topics at: http://forum.seek.uk.com

www.currencies.co.uk is England’s top quality independent foreign currency negotiators, FCD have been around from the year 2000 They are now experts in the sector & have a terrific team of personnel who can be found prepared and also waiting to help you yourself with anything you will probably require.

The company offer one off overseas payment, so for the reason that people need to channel a lump sum to an offshore bank account. currencies.co.uk can provide one with a specialist account manager to take care all of the aspects of a transaction. Saving up to 0.04 if compared to regular prices sold through high street banks can make said transaction far more economic as well as strain free. www.currencies.co.uk additionally offer spot contracts aimed at settlement within 2 working days and immediate movement to the bank account folk determine, or perhaps forward contracts to set a currency exchange rate for the future, for an examples purpose, when any apartment completion is scheduled in several months time, by utilising a forward contract you yourself can know how much GBP folk will probably require in a future requirement within a foreign currency.

The company furthermore are experts in timed overseas transfers, if people have a EUR mortgage found in France, Spain or conceivably Portugal there timed payment plan is a magnificent tactic to cut down the new monthly sterling cost. FCD offer free payments for transfers and also no bank costs for transfers beyond 300 GBP. Lastly but not least www.currencies.co.uk are knowledgeable for bringing funds home to the UK, if one’s selling a bit of overseas villa & need to bring foreign currency back to the Great British Isles in pounds, then FCD will probably help you. You yourself will utilise the practiced account managers who should share their experienced knowledge with one and serve you make all your necessary arrangements. Currencies.co.uk can help you with all your currency needs, they offer great currency exchange rates, and their team of specialist dealers work hard to save you money.

Businesses are bought and sold everyday. Each transaction is
unique, yet there are fundamental elements to the purchase
process that are common. The purpose of this article is to
highlight the sequential components of a typical business
purchase plan. Whether you are a first time business buyer, or
a veteran business acquisition specialist, it is imperative to
understand the evolution and eventual structure of a business
purchase transaction.

Purchasing a business is an iterative process. There are logical
and cost effective steps that need to sequentially followed to
maximize eventual purchase success and minimize cost. For the
business buyer the ultimate goal is to find and purchase a
viable business for a fair market price, acquired via most
favorable purchase terms. Following these sequential steps will
get you there:

1) DEVELOP YOUR PURCHASE CRITERIA:

Define all relevant criteria to qualify a business for purchase

2) ESTABLISH YOUR “BUYING TEAM”:

A variety of skill sets and expertise will be needed to cost
effectively locate, evaluate, structure, valuate, fund and
negotiate an equitable purchase agreement

3) DOCUMENT YOUR PROFESSIONAL “CREDITABILITY”:

Providing a written summary of your professional skills,
experiences and successes of your entire buying team will
fortify your image with any business seller you approach

4) FINALIZE AND DOCUMENT YOUR FINANCIAL RESOURCES:

Every business seller will want to quickly qualify your
financial wherewithal early on in the mutual evaluation
process. Secure your finances and document your capabilities.

5) EDUCATE YOURSELF ON BUSINESS PURCHASE TERMS AND CONDITIONS:

Take the time prior to your first business pursuit to educate
yourself on as many common business purchase terms and
conditions as possible. Understanding your purchase deal
structure alternatives will maximize your negotiation
effectiveness.

6) DEVELOP A COST EFFECTIVE MEANS TO LOCATE VIABLE BUSINESSES
FOR SALE:

Decide if you are only going after businesses that are “for
sale” or those that can be bought. Establish a variety of means
to define these businesses.

7) UTILIZE NON-BINDING LETTERS OF INTENT:

If you find a viable business you like, document your
intentions, intended deal structure and what exact information
you need to start your purchase due diligence.

EFFECTIVELY ANALYZE ALL DOCUMENTATION PROVIDED BY THE SELLER:

Analyze all financial and non-financial documentation provided
as a response to your Letter of Intent. For subjects that are
beyond your level of expertise, acquire appropriate
professional assistance.

9) IMPLEMENT A STRUCTURED DUE DILIGENCE PROGRAM:

Validate provided information, research appropriate target
markets, gather data on key customers, employees, patents,
legal encumbrances, leases, purchase contracts, pending
legislation, key suppliers and technology trends.

10) UTILIZE PROFESSIONAL, 3RD PARTY BUSINESS VALUATION SERVICES:

Contract with a certified business valuation consultant to
define a fair market value, and equitable purchase term
structure for the business you seek to buy.

11) INVESTIGATE ALTERNATIVE FINANCING ALTERNATIVES:

Based on a valid business value determination, seek and define
as many ways you can to purchase a controlling interest of the
business with as much of other people’s money as is reasonable.

12) PRESENT YOUR FINDINGS TO THE SELLER AND NEGOTIATE A DEAL:

After your due diligence is completed, document your key
findings, organize your information and present your case to
the business seller. Hire a credible 3rd party negotiator or do
it yourself.

13) DOCUMENT THE AGREED UPON PURCHASE TERMS AND CONDITIONS, SET
A DATE:

Put everything agreed to in writing. Finalize the purchase
agreement, have your legal counsel review it. Both buyer and
seller sign a Letter of Intent, committing both to the agreed
upon purchase terms and to set a date and time to close the
deal.

14) SIGNATURE OF FINAL PURCHASE DOCUMENTS:

If the deal is an equitable one and both parties have conducted
themselves in a constructive and honest manner, this should be
a “joyous” occasion for both parties and their representatives.

Today’s successful business buyer is a disciplined person using
a definitive process to find, qualify, value and negotiate for
purchase viable business acquisitions. If a business buyer has
a written purchase plan, any number of other supportive people
can effectively participate, understand their role and
contribute to the buyer’s overall business purchase process and
objectives.

If you understand the fundamental steps involved in a typical
business purchase process you are well on your way to being
able to effectively write a plan you can use to meet your
personal business acquisition goals.

About the Author:

Mark Smock is President of http://www.business-buyer-directory.com, the
FIRST international business buyer directory of its kind.
Business Buyer Directory provides a non-traditional means for
proactive business buyers to locate businesses for sale
worldwide that meet their exact registered purchase criteria.

by Karon Thackston © 2003 http://www.copywritingcourse.com

Have you ever been to one of those sites that has obviously been
written to get high search engine rankings? You know the ones…
they have copy that sounds like this:

“When you buy quality silver jewelry from us, you know your
quality silver jewelry is of the highest quality because we only
sell quality silver jewelry that is top-notch. No other quality
silver jewelry site on the Web offers the selection of quality
silver jewelry that we do!”

Want to take a wild guess at what keyphrase they’re targeting?

Copy like this simply doesn’t sound “real.” It’s very forced.
Yes, it may very well get ranked high in the search engines, but
what then? When visitors click to your site they’ll be faced
with stiff copy that sounds like a robot. It doesn’t flow… and
it doesn’t sell, either! With a little nip and tuck, you can
create copy that appeals to your target audience AND ranks high
with the engines.

So just how do you get your keywords and phrases into your copy
and still have a nice, flowing sales message? It’s really easier
than you might think.

Here are a couple of strategies I use when writing SEO copy.

Headlines and Subheadlines

These make the ideal place for keywords. Why? Because keywords
are normally descriptive by nature. Since headlines describe
what the site visitor is about to read, it makes perfect sense
to include keywords within them.

Titles

Create a chart, or a list, and give it a keyword-rich title.
Just as with headlines, titles should be descriptive… another
perfect keyword/copy match.

Lists

In your chart or list, include keywords in the headers and
within the list descriptions. For example, if your keywords
include softball trading pins, employee recognition awards,
lapel pins, and lapel pin you could create a list that reads
like this:

Creative Lapel Pin Uses Descriptions> Baseball and Softball Trading Pins - Lapel pin
trading among baseball and softball teams has dramatically grown
in popularity… be sure to support your team with custom-created
baseball and softball trading pins. Employee Recognition Awards
- Employees take great pride in wearing lapel pins that show
their achievements, and they will treasure employee recognition
awards that they can frequently show to others.

See how the list uses keyphrases within the headers and again
within the list description itself?

Using keywords in carefully chosen places allows you to have
more freedom with your copy itself. So now, instead of the
forced, unappealing copy we read in the first example, you can
have something more relaxed like this:

Quality Silver Jewelry Is A Rare Find!

If you’ve been looking for quality silver jewelry long, you know
that quality is, in fact, a major issue. Unfortunately, many
companies combine low-cost metals with their silver. That
compromises the quality and the appearance. That’s a practice we
never participate in!

How To Recognize Quality Silver Jewelry

When shopping for the best, look for these tell-tell signs of
excellence.

Quality silver jewelry that is truly created of pure silver
will display a radiant sheen. When you touch the surface,
quality silver jewelry will immediately show a fingerprint.
Breathing on the finish of quality silver jewelry will produce
a fog, while breathing on the finish of poor-quality silver will
not.

And so on, and so on.

So you see, you can have copy that makes sense, provides
solutions for your site visitors, and ranks high with the search
engines. It’s not impossible… it just takes a bit of training
and practice. Before long, you’ll be tucking keywords in all the
right places!