Soropa Blog

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Niche marketing is hot these days. Membership sites pop up everywhere inviting you to make tons of money. All you have to do is find or buy the highest paying Adsense ads and add them to your pages filled with automatically generated content.

That’s NOT niche marketing, that’s Adsense marketing. It’s a numbers game and it’s dangerous. I’ll explain that below.

How did this so called Niche Marketing develop? Solid niche marketing advice already existed for some time. Very often you were advised to follow your passion or expertise and set up a site for that.

Then, RSS feed techniques lead to software programs that scrape content from directories. You have to do absolutely nothing but entering a bunch of keywords and presto … thousands of new content rich pages are automatically added to your niche site.

And when Joel Comm presented his Adsense Secrets showing how he went from $30 a day to $500 a day - mind you, a good book with solid advice, no doubt about that- suddenly we had three variables that are responsible for the hype:

1. niche marketing,

2. content generating software and

3. high paying Adsense keywords.

Let’s have a look at each of these variables in reverse order.

High paying Adsense keywords.

Suddenly someone discovered that there are certain keywords that are of great value. Advertisers paid a lot of money to have their products displayed on pages using these specific keywords. It was said that a keyword like ‘mesothelioma’ or derivates would pay 50 to 70 dollars a click. I just entered this in Google Adwords, bidding 90$ per click and it returned with an estimated number of clicks per day of 6.2. Now, these figures are just estimates, but if this is true, with a 1% click-thru it means you would have to wait about 16 days to earn my 90 dollars!

Again, just assumptions, I only want to make a point. Adsense is a numbers game. You’ll need thousands of visitors AND good click-thru’s to make decent money.

To get thousands of visitors you either have to buy traffic (Adwords or other PPC’s) or create search engine friendly pages. Now, type in ‘mesothelioma’ in Google and observe the PageRanks of the resulting pages. PR 5 or higher! Hard job to beat them! That means … work!

To get great click-thru’s you’ll have to test where you place your Adsense code. Dang, even more work!

But there’s something else, something more important. Read this carefully …

Do you really believe …

that advertisers are going to pay that much money only …

to have their expensive ads displayed on …

automatically generated content pages?

Huh … do you … huh?

OF COURSE THEY WON’T!

There’s a fine line you have to follow playing the Adsense game. And generating content automatically, no matter where it comes from, is like walking an elephant over a paper bridge. It kills the system!

Now, let’s have a look at …

Content generating software

I’m sure in the past you have used the search engines to find information about a specific topic only to find that if you click the resulting pages … you’ll see another ’search-engine’-like page.

That was the work of a niche marketer (specific info) scraping search engine result pages (SERP’s) with ‘page generating software’ to quickly generate thousands of pages about the topic.

Search engines don’t like that. You see, they are looking for great, valuable and original content. That’s what they want to provide to their users so they keep coming back.

And here’s another biggie …

they want SATISFIED ADVERTISERS!

The last thing they’ll need is another copy of their own pages. And that’s exactly what this software will generate.

Mind you, the software IS good, it does exactly what it promises. I’ve used one of these packages long time ago and that one certainly DID work.

But this kind of software also leaves fingerprints for the search engines who are getting smarter all the time. Eventually they will discover automatically generated content, ignore these pages of even penalize them. That’s why I stopped using such software long, long time ago.

The only way to use this kind of software in a responsible way is to change the templates that come with the package. And to do that right means …

(a lot of) work.

And that’s something that wasn’t included in the deal!

These days this strategy has changed into scraping articles from directories. All you have to do is enter a keyword and presto … an article containing that keyword is placed in your page.

That won’t work either and for the same two reasons: fingerprints and copies.

Search engines don’t like duplicate content and that’s exactly what this software generates.

The latest trick is software that uses a thesaurus to change article content on the fly. Apart from copyright issues, I’ve seen results of that and they were just hilarious.

If you want to use reprint articles for keyword rich content, you have to at least add some unique content to the page. You could write a review or your own opinion telling what you think is good and bad about the article that you posted below.

Dang, work again!

Publishing a reprint article every now and then won’t hurt you, but it does when you do nothing else. And the article content better fit well into your pages and even into your site. If it’s way of topic, you won’t get far.

Here’s a great tip: find unique Public Domain Software! Go here: http://www.anownsite.com/products/public-domain/

Now, let’s go down to the core of the business …

Niche Marketing

Let’s define a niche first:

A niche is just a tiny, (highly) specialized marketplace.

A marketplace means that there’s demand and supply. Basically there are two ways to enter a niche:

1. follow your passion (supply) or

2. follow the money (demand).

If you follow your passion it will be easy to develop content: you’re the expert and you do what you love. But you still have to find out if the passion you’re following is profitable!

And if you follow the money, you’re already on the right track, but you will have a difficult time to develop content. Recently I found one on Ebay. But I didn’t do a thing with it. Know why? Cause I don’t know squat about millinery! (THERE you have it! a niche market!)

In order to follow the money, you have to develop some … passion for the niche otherwise you can’t fill your site properly.

So, either way you have to do something extra. Now, let’s redefine a niche. Let’s define a … profitable niche!

A profitable niche is a highly specialized marketplace with few competitors, high demand and money to pay for that demand.

That’s what you have to find out.

“Gheesssss Case, you really make it sound like … eh … work!”

Not necessarily.

If you have no idea how to do that, read my article about niche markets. http://www.anownsite.com/articles/niche-markets.shtml

It’s just to give you an idea. Right now I’m working on a special guide on how to find profitable niches, so stay tuned.

If you don’t want to do all the work to find profitable niches, just have a look at the 50 hot niches that were selected by niche expert James. B. Allen. http://www.anownsite.com/products/niches/index.html

Or, if you act quickly, you can join what looks like a very, very promising and brand new niche site where everything already is done for you called Niche Site Special. http://www.anownsite.com/cgi-bin/u.cgi?nss

Now, if you really have found your niche and you’ve found profitable affiliate programs that you can gently pre-sell, then and only then you can consider adding Adsense to your pages. Provided that you deliver unique, high value content! You CAN add some reprint articles, but most of your content should be yours.

And you’d better use a search engine optimized website for that! (Right now I’m developing such a system, so again, stay tuned.)

Bottom line: you still have to do some work or buy the results of such work!

THAT is the right way to perform niche marketing!

Have fun!

Case Stevens

Case Stevens, owner of AnOwnSite Internet Marketing, is experimenting with different marketing techniques, websites, traffic and lead generation. He publishes his experiences in a newsletter featuring understandable, successful low cost Internet marketing techniques, ideas and strategies, articles, news, tips & tricks and interesting (free) downloads.

Subscribe at Affordable Online Strategies

Businesses are bought and sold everyday. Each transaction is
unique, yet there are fundamental elements to the purchase
process that are common. The purpose of this article is to
highlight the sequential components of a typical business
purchase plan. Whether you are a first time business buyer, or
a veteran business acquisition specialist, it is imperative to
understand the evolution and eventual structure of a business
purchase transaction.

Purchasing a business is an iterative process. There are logical
and cost effective steps that need to sequentially followed to
maximize eventual purchase success and minimize cost. For the
business buyer the ultimate goal is to find and purchase a
viable business for a fair market price, acquired via most
favorable purchase terms. Following these sequential steps will
get you there:

1) DEVELOP YOUR PURCHASE CRITERIA:

Define all relevant criteria to qualify a business for purchase

2) ESTABLISH YOUR “BUYING TEAM”:

A variety of skill sets and expertise will be needed to cost
effectively locate, evaluate, structure, valuate, fund and
negotiate an equitable purchase agreement

3) DOCUMENT YOUR PROFESSIONAL “CREDITABILITY”:

Providing a written summary of your professional skills,
experiences and successes of your entire buying team will
fortify your image with any business seller you approach

4) FINALIZE AND DOCUMENT YOUR FINANCIAL RESOURCES:

Every business seller will want to quickly qualify your
financial wherewithal early on in the mutual evaluation
process. Secure your finances and document your capabilities.

5) EDUCATE YOURSELF ON BUSINESS PURCHASE TERMS AND CONDITIONS:

Take the time prior to your first business pursuit to educate
yourself on as many common business purchase terms and
conditions as possible. Understanding your purchase deal
structure alternatives will maximize your negotiation
effectiveness.

6) DEVELOP A COST EFFECTIVE MEANS TO LOCATE VIABLE BUSINESSES
FOR SALE:

Decide if you are only going after businesses that are “for
sale” or those that can be bought. Establish a variety of means
to define these businesses.

7) UTILIZE NON-BINDING LETTERS OF INTENT:

If you find a viable business you like, document your
intentions, intended deal structure and what exact information
you need to start your purchase due diligence.

EFFECTIVELY ANALYZE ALL DOCUMENTATION PROVIDED BY THE SELLER:

Analyze all financial and non-financial documentation provided
as a response to your Letter of Intent. For subjects that are
beyond your level of expertise, acquire appropriate
professional assistance.

9) IMPLEMENT A STRUCTURED DUE DILIGENCE PROGRAM:

Validate provided information, research appropriate target
markets, gather data on key customers, employees, patents,
legal encumbrances, leases, purchase contracts, pending
legislation, key suppliers and technology trends.

10) UTILIZE PROFESSIONAL, 3RD PARTY BUSINESS VALUATION SERVICES:

Contract with a certified business valuation consultant to
define a fair market value, and equitable purchase term
structure for the business you seek to buy.

11) INVESTIGATE ALTERNATIVE FINANCING ALTERNATIVES:

Based on a valid business value determination, seek and define
as many ways you can to purchase a controlling interest of the
business with as much of other people’s money as is reasonable.

12) PRESENT YOUR FINDINGS TO THE SELLER AND NEGOTIATE A DEAL:

After your due diligence is completed, document your key
findings, organize your information and present your case to
the business seller. Hire a credible 3rd party negotiator or do
it yourself.

13) DOCUMENT THE AGREED UPON PURCHASE TERMS AND CONDITIONS, SET
A DATE:

Put everything agreed to in writing. Finalize the purchase
agreement, have your legal counsel review it. Both buyer and
seller sign a Letter of Intent, committing both to the agreed
upon purchase terms and to set a date and time to close the
deal.

14) SIGNATURE OF FINAL PURCHASE DOCUMENTS:

If the deal is an equitable one and both parties have conducted
themselves in a constructive and honest manner, this should be
a “joyous” occasion for both parties and their representatives.

Today’s successful business buyer is a disciplined person using
a definitive process to find, qualify, value and negotiate for
purchase viable business acquisitions. If a business buyer has
a written purchase plan, any number of other supportive people
can effectively participate, understand their role and
contribute to the buyer’s overall business purchase process and
objectives.

If you understand the fundamental steps involved in a typical
business purchase process you are well on your way to being
able to effectively write a plan you can use to meet your
personal business acquisition goals.

About the Author:

Mark Smock is President of http://www.business-buyer-directory.com, the
FIRST international business buyer directory of its kind.
Business Buyer Directory provides a non-traditional means for
proactive business buyers to locate businesses for sale
worldwide that meet their exact registered purchase criteria.

Dear friends, when it comes to promoting affiliate programs
we all follow a certain defined process. We first go to
google.com, type affiliate programs in the search field. When
the results get displayed we look for “high paying” affiliate
programs. By “high paying” I mean those who pay 25% commissions.

Then we visit each and every website listed and join the
programs becuse they are free! to join. We put all sorts of
banners and text ads on our links page and expect to see a
check in our mail box the next morning.

Well, I am here going to reveal a very different way of
promoting affiliate programs. Let us revise the process
one-by-one.

Step 1: Search for affiliate programs with your favorite
search engine. Look for only those affiliate programs whcich
have products which interests you. For example if you are
interested in “radio controlled airplanes” then look for such
products first. Don’t start with promoting “herbal shampoos”
or “yoga cd’s” just because they pay 40% commissions.

Since you already know a little about rc planes it wiil be
much easier for you to promote various aspects of the
product.

So when selecting the affiliate prgram keep in mind the
following sequence

a) Product which you know about or are interested in.

b) Qulaity of the product. To know the quality of the product it is advisavle to buy the product yourself first.

c) The organisation associated with the product. Look for the promotional material they are giving to affiliates. This shows the confidence of the manufacturer in their own product.

d) Commission structure. Some webmasters provide 2 tier commission structure. Some have a threshhold amout before the affiliates get paid. Here is a nice place to sart with. This is a list which contains 50 affiliate Programs That Pay AT LEAST 50% commissions.

Visit http://www.myfriendlyebooks.com/Aff/a1.htm

Step 2: Design a simple landing page to “presell” the product
before sending the visitors to actual sales page. Now this step
is extremely imporant. Why do you to presell the product ?. This
is because this is internet. No one knows you here or has seen
you personally.

Normally when someone buys from the internet he is going to look
for similar 4-5 products before he gets to the final decision.
Here if he comes to your affiliate landing page it becomes
much easier for him to compare the product you want to promote
with similar 4-5 products in the category.

The landing page you have designed can have testimonials, which
you can borrow from the sales page. It can also contain your
own experience about the product. You can use before/after
situations for describing the benefits of the product. You can use
photographs of yourself using the product successfully. This
adds instant credibility to the product you want to promote.

Step 3: When the visitors reach your landing page you must have
a system to capture their names and email addresses. Because
as I said earlier there are many people who look for similar
4-5 products before buying. By capturing email addresse you can
“follow up” your subscribers later on using newsletters or
product features using email autoresponders.

The best way to capture email addresses is to provide a
free gift related to the product. This free gift can be
an eBook written by you or many webmasters already have an
ebook written for the affiliates. So again this is a very
important point, join only those programs where you will find
a decent promitional material already prepared for the
affiliates.

That’s it friends. I hope these words were helpful. I wish
you good lick in your affiliate promotional journey

Copyright 2005 Shrinivas Vaidya

Shrinivas Vaidya is the webmaster of http://myfriendlyebooks.com

To help you start with right affiliate progrmas I have assembled
a list of 50 affiliate programs that pay AT LEAST 50% commissions.
You can access the listing for free at the following url: http://www.myfriendlyebooks.com/Aff/a1.htm

When I started searching for a solution for dark circles under the eyes I thought that it was going to be easy to find something that really worked. I tried several products just to end up empty handed. As you probably know there are some products out there to camouflage dark circles, others are topical lotions to place under your eyes. All of which offer very little improvement.

The question is… why?

Why do these products that you apply to your skin offer very little help?

The answer I found was simple yet very illusive. The problem lays somewhere else in your body and the solutions are inexpensive if you have the right information (more on this in a minute).

First, we must face the fact that some of the products out on the market are shameless fakes and scams, products designed to take your money living you empty handed and feeling cheated.

Now I don’t think of myself as difficult to satisfy but paying $90.00 for a cream that produces this result it’s simply a waste of your hard earned money.

This proves to you that products offered to cure dark circles only treated the surface of the skin and not the real problem.

So you are probably thinking that by going straight to the professionals might clear everything up and give you an honest solution. Don’t be so sure.

I did just that and the more I asked the more confused I became. Almost every respectable professional that I talked to gave me different answers: some told me that dark circles are hereditary, others claimed that the only solution was Laser surgery, there were the ones that believed that dark circles are caused by allergies, a few disregarded the problem and simply blamed it on lack of sleep, and I could go on and on.

When I asked Dermatologists and Cosmetic doctors about how to remove dark circles, one of the answers I got the most was that dark circles can only be removed by laser surgery. When I researched this version deeper I found a sickening truth.

The fact is that Laser surgery is in vogue and cosmetic doctors are making huge profits performing these procedures to remove dark circles. A simple case of dark circles can cost you a few thousand dollars.

No wonder most of these professionals recommend this treatment, how could they recommend anything else when they know that these procedures bring money by the truck load.

This really made me furious, I consider this unethical and misleading and so should you.

The other problem with surgeries is that sometime they produce undesirable results, burning of the skin; scarring and discoloration are some of the complications caused by eye lid surgery.

See some examples below

Get the rest of this article at:
http://www.homemademedicine.com/home_remedies_for_dark_under_eye_circles.html

Charles Silverman N.D.
Is the author of How to Remove Dark Circles Naturally Report
and owner of http://www.homemademedicine.com/home_remedies_for_dark_under_eye_circles.html

e-mail: darkcircles@homemademedicine.com

Choosing the wrong words can have a poor effect on your writing and on you. Whether you are writing a cover letter for a job, a business proposal, or an application essay for graduate school, using words poorly can result in negative feedback. One could find entire books regarding word choices for writers; this article will touch on some fundamental, but important ways to choose the correct word for your situation.

Our starting point will be the use of “There are” or “There is” to begin sentences. Consider this; the word “there” indicates “not here” (in other words, some other place). Now look at the sentence below and think about what the meaning is and what might be intended.

There are four dogs playing with a ball.

If the writer meant that four dogs are over there and they are playing with a ball, then this would be technically correct. If the intention was merely that four dogs are playing with a ball, here, there, or anywhere, then the sentence could be worded better. The following sentence would show better wording on the writer’s part.

Four dogs are playing with a ball.

The next two words that writers often confuse are “which” and “that.” If the goal of your writing is to describe something and you have used commas to separate the phrase from the rest of the sentence you want to use “which.” When a writer wants a word to define and the reference is restricted then you want to use “that.” The first sentence below shows the correct use of “that” and the second sentence shows correct use of “which.”

The Yodo is the river that runs through Osaka.

The Yodo, which is a major waterway, runs though Osaka.

Our next word choice is between “while” and “although.” Another way of thinking about the word “although” is to look at its meaning, as found on Merriam-Webster Online dictionary the meaning is, “in spite of the fact that : even though.”(1) The definition of “while” indicates a relation to time, such as during a period when something else is happening. Two correctly worded sentences are below.

Although he is not tall, he is a good basketball player.

While he listened to the radio, he finished his homework.

A writer’s choice between “since” and “because” also involves the possibility of a reference to time. Many people use “since” when they really mean “because,” this is rarely a correct use of the word “since.” When choosing a word to suggest “from a definite past time until now”(1) use “since.” If you are not referring to time, “because” should be the word you choose. Try using “because,” if your sentence doesn’t make sense then you probably want to use “since.” In the examples below the two incorrect sentences do not sound correct, while the correct sentences actually sound better.

Incorrect: He had few friends since he was too annoying.

Correct: He had few friends because he was too annoying.

Incorrect: He has not ridden a bicycle because 1990.

Correct: He has not ridden a bicycle since 1990.

Whether you are writing an essay for school or you are writing a speech for your CEO, choose your words carefully because what people hear or read from you can make a big difference in their opinion about you and your intelligence. For anyone writing, regardless of topic, length, or purpose, ask for assistance if you need it, not doing so can have serious repercussions on your reputation.

1. Merriam-Webster Online. 20 January 2005. http://m-w.com/

David is the owner of Blue Arch Consulting, a proofreading and editing business helping clients worldwide to generate English documents of all types. Their website is at http://www.blue-arch.net

When deciding whether or not to use ceramic tiles for flooring you should determine whether or not you are comfortable with completing the installation work yourself. If you are not then you will need to have an extra sum of money to pay for installation costs. Installation prices vary from company to company. Getting a quote before buying tiles is a very good idea. This will allow you to set a budget and determine whether or not ceramic tiles fit your set budget. There are a lot of tools needed to install ceramic tile flooring. Many of the tools are pretty expensive.

Now repairing or removing ceramic tiles is another story. Which brings us to another reason why many people favor ceramic tiles for flooring they are easily repaired. Repairing ceramic tiles isn’t the easiest but it isn’t took difficult either. For your safety you should always wear work gloves and safety glasses while working. You’ll need some grout sealer, sponges, awl, chisels, hammers, nails or screw. You’ll also need adhesives and tile grout. All of these items can be purchased at your local hardware store. The tile grout will probably be the most expensive item on the list. You will also need to find matching tiles.

The distress of having to drive to a betting room gives us sufficient reason to avoid going there if it’s not ineluctable. In fact you won’t have to abandon the comfort of your home to try your hand at online texas holdem and related games for the simple reason that you will do everything from within your domestic environment if you have a fully functional laptop or pc and an Internet connection. Though allowing for that, you should remember that there’s a good number of details that you must be informed about concerning online texas holdem and related games, especially if you are still a neophyte.

Learn the best casino baccarat strategies in our online rooms!

The topmost thing that your smooth virtual wagerer definitely will check is an online texas holdem and related games website of the type capable of offering high winnings. Determine that the online texas holdem and related games website is tied up with a bona fide bookkeeping company in order to examine the specific wagers pay-outs percentage consistently. Always take care to check the online casino gaming website holds a bona fide license, e. g. by inspecting the officially certified operating authorization on the casino site’s pages. If it’s not possible to determine any officially certified operating authorization on your particular online casino gaming website, do not think of venturing there.

Yet another critical tip would be to place your wager for starters in trifling amounts rather than blow crazy amounts straightaway. To begin with, check the security measures of this particular online casino gaming outfit rather than daring to risk some undue adversity– especially that of losing your money! Finally, here is another most substantial hint concerning virtual gambling casino. It must be always to recall that online casino gambling should primarily be about amusing yourself and much less about making money. Wagering in online casinos is definitely no chore, rather, it is a hobby that intends to help you feel exultant and your entire life pleasing. And now, having kept to the spelt out leads, feel free to bow to the pull of online casino gaming…

Many consider online learning to be the ultimate school experience. This is because of the amazing ease and convenience that comes with opting for an online education. Not only can one access their classroom at any time of the day or night, there are many high tech features that allow students to stay in touch with their instructors. Instant messenger and forums can make an individual feel less isolated during their learning experience. Even if one is not computer savvy, the formats used to find materials and assignments online are often in syllabus form and extremely easy to navigate. Plus, a student can take on learning anywhere an Internet connection is within proximity.

Whether it’s business, paralegal studies or health care, an online curriculum will be full of practical knowledge that is useful in an everyday work setting. When taking part of an accredited program, students have the benefit of knowing their studies have been put together by professionals with real world experience. This can be of great value to employers and the reason why so many recognize online degrees as completely legitimate. With this ultimate school experience, one will get their education for much less and while gaining much more.

Make sure that malware doesn’t take over your computer. Most computers are not protected and are at risk everyday. Issues happen when people go online and are attacked by malware and have no idea how to protect themselves. Keyloggers usually show what applications were used on the controlled computer what sites a child visited and what he actually wrote to his online pals.

Keyloggers, as it is clear from the name of the program, log keystrokes –but that’s not all. They capture everything the user is doing — keystrokes, mouse clicks, files opened and closed, sites visited. A little more sophisticated programs of this kind also capture text from windows and make screenshots (record everything displayed on the screen) - so the information is captured even if the user doesn’t type anything, just opens the views the file. When unsuspecting users visit malicious sites, various nasty applications are downloaded and executed on their computers. Unfortunately, more and more often these applications contain keyloggers–software programs for intercepting data. Data loggers, key loggers are just a few programs which harvest info from your computer. Winclear is the only program created specially to auto remove such spywares. Thus the spyware operators get lump sum amount from that legitimate ad websites. That is why every computer owner needs winclear.

Protect With Winclear :Internet Ip Address History Retention Privacy
A couple based in Philadelphia was recently arrested for their illegal use of the spyware program Spector, which is a widely available program that anyone can buy for under $100. Spector is a keylogger, and once installed on a computer it has the ability to record all keystroke activity and send it out to virtually anyone-including cyber criminals. Spector is able to record information such as passwords, credit cards, social security numbers, and other sensitive information. Winclear is the only software which is capable of removing keylogger programs. You will need to work with cookies - however if you know when to delete them and when not to you can still enjoy the conveniences they provide. Winclear has been the industry leader in fighting keyloggers for the last 8 years.

Winclear:
Free software requires less attention and needs a minute to configure. That is the reason why you need Winclear installed onto your computer. If you really want close monitoring you need to buy computer spy software that will offer you maximum protection and utmost data gathering capabilities. Protect your computer security by using Winclear! More about Winclear here: http://www.winclear.info.